Pick Orange County search engine optimization experts’ brains for ideas on how to do your keyword research. Find out some of the best venues for discovering your keywords too.
Orange County Search Engine Optimization Tips for Keyword Research
Keyword research is of necessity part of every Orange County search engine optimization campaign: you have to use keywords to guide your SEO efforts and also to help you figure out which of your products or services may be most appealing to your target market at the moment. There are a lot of ways whereby you can discover keywords that may serve your SEO purposes. The most common technique is to use web tools like Google Adwords and its keyword suggestion tools to discover the popularly used search words for your niche.
There are many other venues where you can find your keywords, though, and some of them may even yield keywords that the average keyword suggestion tool cannot provide. For instance, consumer comments pages, online forums, and even your competitors’ keyword lists can aid you in finding which keywords may be up for consideration in your list. You can also try checking the search stats on your website to find out what your visitors are often looking for on your site. And finally, you can turn to the people you know: give them a hypothetical scenario such as one where they want to purchase a product that you carry and then ask them what they would type into the search field for, say, Google.
Now when you get keywords, pay attention to those that have low competition but high search counts. This is a basic precept of Orange County search engine optimization: you want to aim for a niche as much as possible because you do not want to waste your efforts on reaching a big audience (if you can even reach them, given that most broad categories are already dominated by big companies) that is not likely to be interested in what you have. You also want to minimize the competition, so you obviously want keywords that do not have a lot of other websites gunning for them already.
Finally, you might want to look at how often a keyword is linked to words like “buy” or “purchase online”. This can help you figure out which keywords are most likely to lead to sales for your store or business, letting you focus as much of your SEO efforts on those particular keywords for maximum effect.
